Nashville everywoman McBride has the last laugh
Thu Mar 15, 2007 8:25PM EDT
By Ken Tucker
NASHVILLE (Billboard) - Martina McBride is both Everywoman and the Everywoman's superstar.
A 40-year-old mother of three from Sharon, Kan., who has been married since 1988, she is her audience. That may be one of the reasons that McBride -- whose new RCA album, "Wake Up Laughing," is due April 3 -- has been one of country music's most consistent stars during her 15-year career.
Few artists in any genre can claim a career as consistent as McBride's. Every one of her albums, except for her first, has been certified either platinum (shipments exceeding one million) or multiplatinum by the Recording Industry Assn. of America. She has sold 12 million records, according to Nielsen SoundScan.
Every album she has released -- save one, a Christmas project -- has outperformed the last when it comes to first-week SoundScan sales. Her most recent, the 2005 covers set "Timeless," sold 185,000 copies in its first week. By contrast, 1992's "The Time Has Come," her first record, started off with 1,000 units.
Her last proper album, 2003's "Martina," spawned the hit single "This One's for the Girls," which spent nine weeks at No. 1. "Martina" has sold more than 1.8 million copies to date, according to Nielsen SoundScan.
There's a major media push around the release of the new record, whose first single, "Anyway," is the first song that McBride has written or co-written in her career.
She will appear on NBC's "Today," ABC's "The View," Fox's "American Idol" and the 2007 CMT Music Awards, among other outlets.
McBride, who had the No. 10 grossing country tour in 2006, according to Billboard Boxscore, will kick off an arena tour April 12 in Kansas City. Keeping in line with her role as a wife and mother, McBride will tour only on the weekends.
During a recent interview, McBride was in mom mode -- winding her way through the streets of Nashville to pick up two of her three daughters at school. She spoke of her long career, producing her own records and trying her hand at songwriting.
YOU'VE WON A TON OF AWARDS, YOU'VE HAD NO. 1 SONGS, EVERY ONE OF YOUR NINE ALBUMS EXCEPT THE FIRST ONE HAS GONE PLATINUM OR MULTIPLATINUM -- WHAT'S STILL OUT THERE THAT YOU WANT TO ACHIEVE?
I have never been one to set goals -- I've kind of been one who's just really happy and content to just take things as they come, and I just sort of feel like if it's meant to be it will happen. But this year, we are going to be touring for more people than ever, which is exciting to me. I hate to be greedy because I have had such an amazing career, but I would love for these singles to come out and do well at radio, and I would love to have a great year at the (Country Music Assn. Awards) . . . but that's kind of what you hope for with every record that you put out. I feel really grateful that 15 years into a career I still feel like it's really growing. I think anybody who starts a career hopes they have 10 strong years and that's a really big career, and the fact that this far into it we are still growing . . . that's exciting for me.
WHAT DO YOU CREDIT YOUR LONGEVITY TO?
Song selection, obviously, has played a big part in that. I also think that this career has been really slow and steady. I don't think we have had peaks over the years. We didn't really have that exploding-out-of-the-box kind of thing. That is, in my opinion, so hard to keep going for a long period of time. While sometimes it's been frustrating to not achieve something as quickly as you think you should or whatever . . . it's just been the best way. That slow and steady build we have had has allowed us to have longevity when a lot of people have gotten burned out.
I think when we have done press, we have done it really smart. I think it's been little bursts of really great press and great television, but not the "everywhere all the time in your face, until everybody is sick of you" kind of thing.
And we have built our touring career really slowly. We have had some really smart opening spots and then made the decision last year to really go for it and headline with the "Timeless" tour.
Above it all I think I've always really stayed true to myself, which I think people can sense.
YOUR NEW ALBUM IS THE SECOND ONE THAT YOU'VE PRODUCED BY YOURSELF. WHAT WAS IT LIKE PRODUCING THE "TIMELESS" ALBUM, AND WERE THERE THINGS THAT YOU LEARNED THROUGH THAT PROCESS THAT YOU BROUGHT FORWARD TO THE NEW ALBUM?
The "Timeless" album was the perfect record for me to produce first, because I had that great blueprint with all the music. There were original versions of the songs, and I wanted to stay really true and authentic to those versions. I learned a lot about production on that record, but I kind of had the safety net (because I had) the blueprint of the originals. But this record started from scratch. It was a blank canvas. You can paint this picture any color you want, you can paint any shape or form or whatever. So it was more challenging than "Timeless" for me. Especially with songs that I wrote like "Anyway," which didn't even have a demo to base it off of. It was just guitar/vocal. I thought "My gosh, how do I build this record? What instruments do I to use? What tempo does it need to be? What feel does it need to have?"
WHY IS IT THAT YOU'VE NEVER WRITTEN A SONG, LET ALONE RECORDED IT, BEFORE NOW?
For so long people have been saying to me, "You should write, you should write." And I keep saying, "I'm not a songwriter. I don't want to write." I respect the art of songwriting so much that I have never really wanted to attempt it. The Warren Brothers were out touring with me and ... they said, "We are here every day, we don't have anything to do all day long. Let's write a song." And I said, "I'm not a songwriter. I don't write songs." They came to me in catering one night with this idea for "Anyway." "We started this idea for a song. Will you finish it with us?" And I said, "I love that. I want that song. It's my song." And they said, "Well, you have to finish it with us." So we sat down in the dressing room and in an hour we finished it up.
I love the process of being able to, on the front end, really make the words fit me and kind of put my thoughts into the song. I still don't have a desire to go to songwriting appointments every day. This is not my passion, but when you get something right and when you hit upon a line and it's finished and you can all look at each other and go, "Wow, that's really great," it is a great feeling, I have to say.
LAST YEAR YOU WORKED WITH SOME OF THE CONTESTANTS ON "CANADIAN IDOL" AND PERFORMED ON THE SHOW, AND THIS YEAR YOU'RE DOING THE SAME THING WITH "AMERICAN IDOL." HAVE YOU BEEN A FAN OF THE SHOW ALL ALONG?
I actually, honestly, have not watched the show up until, crazily enough, this year. The "Canadian Idol" thing really changed my opinion of the show. I kind of had mixed feelings about it, like a lot of people do in the industry. (But) I was not really basing that on facts, because I hadn't even watched the show. When I went to do "Canadian Idol," it really turned me around. They were kids, I think the oldest one was 20 or 21 years old. Their excitement and their passion, their willingness to learn and their heart was really moving to me. I thought, "You know what? This is great that there is a place where people can go to have this kind of opportunity." So then this year I started watching "American Idol" before I was asked to be on it. Me and the kids started watching it together.
WHAT ABOUT BEING AN ARTIST OR ABOUT YOUR BUSINESS KEEPS YOU UP AT NIGHT? OR DOES ANYTHING?
Yeah, yeah, certain things do. Like when I put a song out that I believe in, and I think it's really great and it doesn't do as well at radio as I had hoped. That's hard for me. When I put "Timeless" out and radio wouldn't play it, that was hard for me. I mean, they played it, but as a general rule, they weren't that accepting of the album. Little things like that. When you do things you believe in you want everyone to embrace it, and then you have to realize that's not going to happen. So you just have to let it go. Little things like that ... get under my skin, but I think they do with every artist.
http://www.reuters.com/article/peopleNews/...528777920070316

